Issue of December 2, 2018
     
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IOs tackle effective info dissemination
by Pamela Mariz Geminiano / PNA

Over a hundred government information officers (IOs) from various government line agencies in the Cordillera attended a two-day workshop to hone their skills and increase their knowledge in disseminating government programs to the public.

Titled “Capacity Building for Government Information Officers,” the workshop, from Nov. 27 and 28, was organized by the Philippine Information Agency (PIA) in partnership with the Association of Government Information Officers in the Cordillera and the Department of Energy.

“This event aims to equip you with knowledge and skills to capture developmental activities in your respective agencies or local government units and relay the same to the public through the private media,” PIA-Cordillera Director Helen Tibaldo said at the start of the activity.

At the end of the two-day seminar workshop, the 107 participants are expected to have strengthened their network with media, to improve communication services, and become effective development communicators using various media, from traditional and indigenous to new media.

The participating information officers came from the local governments of Apayao, Kalinga, Abra, Mountain Province, Benguet, Ifugao, and Baguio City, as well as the national line agencies in the region.

Tibaldo said IOs play an important role in circulating what the government is doing, particularly in far-flung communities rarely visited by the media.

“Our clients are the public and we can reach them through the use of traditional media, new media, aside from indigenous media, or simply tongtongan (face-to-face conversation),” Tibaldo said.

She said it is important for government IOs to establish a relationship with the private media.

“Our aim is to mainstream the stories from our respective agencies and local governments for wider dissemination,” Tibaldo said.

Among the topics tackled in the workshop were fuels and alternative sources of energy, photography or video post-production using a smart phone, social media, use of infographics, HIV/AIDS, disaster risk reduction, climate change, and federalism.


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