Issue of May 12, 2019
Mt. Province

Other Links:
WGSN cites youth campaign trends
by Press release

Trend forecaster WGSN has revealed youth campaign trends for spring and summer (S/S) 2019, with brands prioritizing diverse casts, championing inclusivity, and tapping famous faces with large social media pull.

In a report, WGSN said a new kind of casting emerges as brands gravitate towards talent that reflects their history or the seasonal inspiration.

“Ads embody a carefree spirit nodding to the sweet taste of freedom and possibility in the eyes of youth. Campaigns emphasize artistry, embracing old mediums such as painting or blending backdrops with the seasonal collections,” it said.

For S/S 19, a diverse set of brands took a shared interest in the great outdoors, shooting seasonal campaigns in wide open spaces.

WGSN said brands create dimensional ads using visual techniques that warp both the subject and the setting, and cast stars that reflect the product being promoted.

“The spirit of ‘endless youth’ evolves for S/S 19, moving beyond simple party settings. Brands capture the carefree and fearless demeanor of young people. It's about celebrating the moment without worrying about future repercussions,” it added.

The report further said brands get crafty with campaign imagery, adding a dose of unexpected artistry to otherwise standard shots.

They also explored the American West, with a focus on Californian scenery and small-town settings, it added.

Your Ad Here

Dinner for-a-cause set May 18 to help 8 w/ health conditions

12 aspiring PH scientists off to Int’l Science & Engineering Fair

CHED celebrates Silver anniversary

DILG launches first TV show: "Tayo Na!"

10 Baguio students among 500 new scholars of SM

Asian beauty care trends driven by aging concerns, single clients

Ifugao mayor conferred the Nat’l Gawad Parangal Award

E-banking services available on May 13

Albergo Hotel and Residences

Baguio Central University
Department of Health – CAR
King’s College of the Philippines
Narda’s and Sunflower Ridge
National Grid Corporation of the Philippines
Our Lady of Mt. Carmel Montesorri, Inc.
Pines City Colleges
R.A. Gapuz Review Center

Assumption Medical and Diagnostic Center
Baguio Center Mall
Baguio Country Club
Baguio Water District
Choobi Choobi
Curamed Pharmacy
Department of Environment and Natural Resources – CAR
Department of Transportation – CAR
Easter College
Fabulo Beauty and Image Salon
GMS Technology
Gov. and Mrs. Crescensio and Jane Pacalso and Family
La Funeraria Paz, Inc.
Mayor Romeo K. Salda
Mother Earth Deli Basket
New Media Services
Northern Luzon School for the Visual Impaired, Inc.
Overseas Workers Welfare Administration – CAR
Philippine Rural Electric Cooperatives Association
Regional Development Council – CAR
National Economic and Development Authority – CAR
Technical Education and Skills Development Authority – CAR Search Results Web result with site links Technical Education and Skills Development Authority – CAR
Home | About Us | Editorial Policy | Contact Us  
News | Opinion | Snapshots | Week's Mail | Obituaries  
Copyright © 2007-2015. All Rights Reserved.