Issue of October 8, 2017
Mt. Province

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Senior high students to help raise awareness on consumer rights
by Jane B. Cadalig

As a consumer, do you know your eight basic rights?

Senior high school students in Baguio will help the Department of Trade and Industry enhance public awareness on the basic rights of a consumer.

Through performances called “Dulaang Pangmamimili,” the students will help the public understand better their entitlements as customers. The role play, which will be a contest among senior high schools, is one of the activities lined up for the Consumer Welfare Month (CWM) celebration.

DTI-Cordillera Director Myrna Pablo said the agency has tapped the Department of Education-Baguio Schools Division in getting the participation of students in the CWM.

For its pioneer implementation this year, only senior high schools in Baguio were tapped for the competition. DepEd-Baguio will submit the entries to the DTI for the initial screening.

Pablo said the performances will be in the form of video presentations, from which the top five best performing groups will be chosen.

The five finalists will then perform the role play live during the finals on Oct. 27. The performances should portray the eight basic rights of a consumer – right to basic needs, right to safety, right to information, right to choose, right to representation,right to redress, right to consumer education, and right to a healthy environment.

DTI Consumer Welfare Officer Samuel Gallardo said the performances should last for seven to 10 minutes and each group should be composed of 12 to 15 members, inclusive of the performers and the technical crew.

DTI Usec.Teodoro Pascua said the Dulaang Pangmamimili was piloted in Region IV-A and has been incorporated as one of the activities for the CWM celebration because it leaves a better recall, not only for the public who watch the performances, but also among the students who portray the consumer rights.

Pascua was in Baguio during the opening program of the CWM celebration.

According to the DTI, the consumer’s right to basic needs guarantees survival, adequate food, clothing, shelter, health care, education, and sanitation while the right to safety impresses that consumers should be protected against marketing of goods or the provision of services that are hazardous to their health and life.

The right to information ensures that consumers are protected against dishonest or misleading advertising or labelling and have the right to be given the facts and information needed for them to make an informed choice while the right to choose provides that the consumer has the right to choose from various products at competitive prices with an assurance of satisfactory quality.

The right to representation ensures that consumers can express their interests in the making and execution of government policies while the right to redress provides that they should be compensated for misrepresentation, shoddy goods, or unsatisfactory services.

The right to education stresses that consumers have the right to acquire knowledge and skills necessary to be informed customers while the right to a healthy environment guarantees the consumer’s right to live and work in an environment which is neither threatening nor dangerous and which permits a life of dignity and well-being.

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