Issue of September 1, 2019
Mt. Province
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Packed naturally healthy food on trend
by Press release

Sales for naturally healthy packaged food are forecast to rise in Canada as more of its consumers become increasingly health-conscious.

“Among the manifestations of health consciousness seen by Canadian consumers is the increasing desire for less processed food and for products with as few and simple ingredients as possible. This is also known as the “clean label” movement,” said the Euromonitor Digest released by the Department of Trade and Industry-Export Marketing Bureau.

In food and beverage, the report pointed out there is a rising tendency to resort to the way food was consumed centuries ago when there were “no artificial ingredients, no pollution and no antibiotics” despite the advancement of modern agriculture and technologies.

This drives the same sentiment behind the popularity of claims such as “natural” and “all-natural” and “superfood,” it said.

The Euromonitor Digest cited examples of naturally healthy (NH) packaged food products, such as NH sour milk; NH honey; NH olive oil; and NH nuts, seeds, and trail mixes.

NH high fiber food, including NH high fiber breakfast cereals, NH high fiber noodles, and NH high fiber pasta, are performing well, supported by consumer awareness of the importance of dietary fiber intake and active new product development, it said.

The report further said leading players are increasingly engaging in marketing campaigns in order to educate consumers on the benefits of consuming naturally healthy packaged food.

“Their activities are increasingly being focused on social media in order to specifically target younger generations. Another area of focus is packaging design, in order to highlight the naturally healthy ingredients of their products and differentiate them from regular alternatives,” it added.

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