Issue of March 12, 2017
     
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OPINION
 

66th Courier Anniversary Issue
 
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UB launches "It gets better" campaign to fight depression
by Maria Isabelle Arce

The University of Baguio launched a campaign aimed at raising awareness on depression and reducing the stigma that comes with the illness by creating positive, fact-based, and hopeful messages about teen depression.

The campaign focuses on highlighting the facts central to understanding depression – its nature, causes, symptoms, and treatment. It employs a heightened information, education, and communication campaign through the use of various media such as posters, tarpaulins, videos, and infographics.

“It’s the first step to getting people know what depression is. We struggle with understanding depression, with mental illness in general. People suffering from depression are misconstrued as insane or psycho. They are dismissed as overly dramatic. It’s sad that that’s the kind of perception we have towards depression,” said Ronalyn Banaken of the UB Media Affairs and Publications (MAP), which initiated the campaign.

“Having such mental illness is not a sign of weakness or character flaw. It’s real and it’s treatable. More importantly, there’s a way out of depression. It (can) definitely get better,” she said.

Banaken said the office is looking forward to organizing sessions where speakers can share their thoughts or experiences or a concert to boost the campaign.

UB-MAP is working with Miss UB winners for the campaign. The launching featured Ms. UB 2016 Zsan Kathreen Anne Botiwey and Ms. UB 2015 Alianah Yen.

“It started with some friends talking about their friends and acquaintances having some suicidal thoughts. Yen said a classmate just hurt himself and was rushed to the hospital. It’s disturbing. The numbers are minimal, but we don’t have to wait for the figures to escalate before we do something,” said Banaken, who conceptualized the project with Yen.


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Albergo Hotel and Residences
Baguio Country Club
HEDCOR, Inc.
Informatics
University of Baguio
Venus Parkview Hotel

Baguio Central University
Benguet Electric Cooperative Inc.
Cong. Mark O. Go
Cong. Ronald Cosalan
Department of Education – CAR
Department of Health – CAR
Gov. Crescencio Pacalso
Lepanto Consolidated Mining Company
Narda’s and Sunflower Ridge
National Grid Corporation of the Philippines
Pines City Colleges
Sangguniang Panlungsod
SM City Baguio
University of the Philippines Baguio

ABC360
Assumption Medical and Diagnostic Center
Baguio Center Mall
Baguio Water District
BSBT College, Inc.
Bureau of Internal Revenue
BVS Colleges
C &Triple A Supermart
Councilor Edgar M. Avila
Curamed Pharmacy
Department of Environment and Natural Resources – CAR
Department of Interior and Local Government – CAR
Department of Public Works and Highways – CAR
Fabulo Beauty and Image Salon
Far East Pacific Commercial
Filipino–Japanese Foundation of Northern Luzon, Inc.
GMS Technology
John Hay Management Corporation
King’s College of the Philippines
La Funeraria Paz, Inc.
Mayor Mauricio G. Domogan
Mother Earth Deli Basket
NIIT
Overseas Workers Welfare Administration – CAR
Philex Mining Corporation
Police Regional Office – CAR
STI Baguio
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