Issue of March 12, 2017
     
NEWS
Abra
Benguet
Ifugao
Kalinga
Mt. Province
 
OPINION
 

67th Courier Anniversary Issue
 
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UB launches "It gets better" campaign to fight depression
by Maria Isabelle Arce

The University of Baguio launched a campaign aimed at raising awareness on depression and reducing the stigma that comes with the illness by creating positive, fact-based, and hopeful messages about teen depression.

The campaign focuses on highlighting the facts central to understanding depression – its nature, causes, symptoms, and treatment. It employs a heightened information, education, and communication campaign through the use of various media such as posters, tarpaulins, videos, and infographics.

“It’s the first step to getting people know what depression is. We struggle with understanding depression, with mental illness in general. People suffering from depression are misconstrued as insane or psycho. They are dismissed as overly dramatic. It’s sad that that’s the kind of perception we have towards depression,” said Ronalyn Banaken of the UB Media Affairs and Publications (MAP), which initiated the campaign.

“Having such mental illness is not a sign of weakness or character flaw. It’s real and it’s treatable. More importantly, there’s a way out of depression. It (can) definitely get better,” she said.

Banaken said the office is looking forward to organizing sessions where speakers can share their thoughts or experiences or a concert to boost the campaign.

UB-MAP is working with Miss UB winners for the campaign. The launching featured Ms. UB 2016 Zsan Kathreen Anne Botiwey and Ms. UB 2015 Alianah Yen.

“It started with some friends talking about their friends and acquaintances having some suicidal thoughts. Yen said a classmate just hurt himself and was rushed to the hospital. It’s disturbing. The numbers are minimal, but we don’t have to wait for the figures to escalate before we do something,” said Banaken, who conceptualized the project with Yen.


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Department of Health – CAR
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Mayor Mauricio G. Domogan
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National Grid Corporation of the Philippines
Philex Mining Corporation
Philippine Information Agency – CAR
Philippine Veterans Bank
Pines City Colleges
Saint Louis University
Sangguniang Panlalawigan of Benguet
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AHEAD Tutorial and Review
Assumption Medical and Diagnostic Center
Baguio Center Mall
Baguio Central University
Baguio Multicultural Institute
Baguio Water District
Bureau of Jail Management and Penology
C & AAA Supermart
Congressman Mark O. Go
Congressman Ronald M. Cosalan
Cordillera Kidney Specialists, Inc.
Cordillera School of Digital Arts
Department of Agriculture – CAR
Department of Environment and Natural Resources – CAR
Department of Public Works and Highways – CAR
Department of Trade and Industry – CAR
Department of Transportation – CAR
Dreamforce Review and Training Center
Fabulo Beauty and Image Salon
Far East Pacific Commercial
Filipino–Japanese Foundation of Northern Luzon, Inc.
FOX Visus Immigration Consultancy
GMS Technology
Lepanto Consolidated Mining Company
Maybank
Mother Earth Deli Basket
National Telecommunications Commission
NIIT
Overseas Workers Welfare Administration – CAR
R.A. Gapuz Review Center, Inc.
Regional Tripartite Wages and Productivity Board – CAR
Rianella Printing Press
Social Security System
Solibao – Ganza Restaurant
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