Issue of January 6, 2019

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‘Sustainable packaging’ is 2019-2020, says WGSN
by Press release

Trend forecasting service WGSN has revealed that a key packaging trend in 2019 and 2020 has been toward reusable and sustainable materials with a natural feel.

“Eco-conscious components, such as recycled pulp moulds and paper pouches, are key, and so are raw and unrefined porous composites and hand-crafted surfaces. Sanded wood and uncoated papers reflect a simple, uncomplicated ethos of slowing down and embracing mindfulness,” WGSN said in a trend report.

It said sustainable materials will become more important, noting that material choices reflect a growing demand for products that can be reused or recycled to reduce carbon emissions.

The trend report identified “purpose full” direction over the next two years, which dedicates sustainability, mindful design, and the making process.

“Packaging has a quiet simplicity, with hand-crafted designs that reference the past. This trend is split into two stories: mindful simplicity and slow craft,” it said, noting repetitive mark-making and retro graphics create a familiar and comforting visual language.

The trend forecaster further said beauty packaging is going back to basics, with boxes and compacts are slotted together and feature comforting retro-inspired hues.

It also expects colors in the purpose full palette for having a retro and timeless appeal.

“Natural tones are muted, and can be combined in clashing pairings,” it noted.

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Department of Health – CAR
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Narda’s and Sunflower Ridge
National Grid Corporation of the Philippines
Our Lady of Mt. Carmel Montesorri, Inc.
Pines City Colleges
R.A. Gapuz Review Center

Assumption Medical and Diagnostic Center
Baguio Center Mall
Baguio Country Club
Baguio Water District
Choobi Choobi
Curamed Pharmacy
Department of Environment and Natural Resources – CAR
Department of Transportation – CAR
Easter College
Fabulo Beauty and Image Salon
GMS Technology
Gov. and Mrs. Crescensio and Jane Pacalso and Family
La Funeraria Paz, Inc.
Mayor Romeo K. Salda
Mother Earth Deli Basket
New Media Services
Northern Luzon School for the Visual Impaired, Inc.
Overseas Workers Welfare Administration – CAR
Philippine Rural Electric Cooperatives Association
Regional Development Council – CAR
National Economic and Development Authority – CAR
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