Issue of February 9, 2020
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Entrepreneurs urged to tap socmed to boost sales
by Press release

Businesses are encouraged to use social media to attract more customers and become reliable amid highly competitive marketplace.

“Why do business on social media? Because everyone is on social media,” Gladys Lacorte, community team lead at Canva PH, said in a seminar organized by the Department of Trade and Industry-Export Marketing Bureau.

She said someone goes to social media if he wants to learn about a business.

To master social media, Lacorte advised entrepreneurs to find their focus, set goals, define style, make it visual, tailor content, plan ahead, and build community.

She said businesses should first determine the social media platform where they spend most of their time in which they can start making social media pages for their brand and company.

“If your business for example is international, I would really suggest Facebook because Facebook is all over the world, except for China,” Lacorte said.

She also underscored the need to set “attainable” goals for social media followings.

In defining style in social media, Lacorte urged particularly exporters to identify items they are selling to clients to create moodboard where they can arrange the images to “get a feel of look and what you want to tell the world.”

To create graphics for social media, Lacorte said they have to follow the 3Cs – color, contrast, and clarity.

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