Issue of November 3, 2019
     
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Paper made out of pineapple leaves bags Impact Awards
by DTI release

The Philippine-made Pinyapel, a specialty paper made from discarded pineapple leaves, bagged a Wood Pencil at the Design and Art Direction (D&AD) Future Impact Awards 2019 in recognition of its potential to create a huge impact on environment and sustainability as it is proposed to be a food packaging alternative to single-plastic.

The award will be presented in New York City, U.S.A. Nov. 6. Industry professionals consider the D&AD pencil as equivalent to “career knighthood”.

Pinyapel will receive a D&AD Wood Pencil, a place on the D&AD Future Impact Accelerator programme, especially designed to accelerate Pinyapel’s development to deliver tangible impact in their category area within 12 months. The D&AD Future Impact Programme supports great ideas that have the potential to change the world.

Winning a Wood Pencil also provides an opportunity for the Philippine team behind Pinyapel to pitch at the D&AD Festival 2020 to gain support from venture capitalists (VCs) and creatives, a pass to the D&AD Festival 2020, a dedicated space at the Impact exhibition in London, 12-month membership and a year of exposure to a global audience through D&AD and third-party press.

D&AD is a British non-profit that exists to celebrate, inspire, and nurture excellence in design and advertising in the United Kingdom and worldwide.

More than just awards, D&AD has world-class training programmes, accelerator platform, and festival to support the industry towards creative excellence.

Pinyapel’s recognition in the international scene is a big leap in our move to promote Philippine design and innovation excellence. It highlights the Filipino brand of design point of view that is anchored in ‘malasakit’ which brings an authentic Filipino design perspective on developing impact-driven solutions that address the problems of today and of tomorrow, while protecting the future generations and ensuring a better future for them,” saidDepartment of Trade and Industry Secretary Ramon M. Lopez.

Pinyapel was the result of a research and development initiative led by the Design Center of the Philippines on pineapple leaves. After its breakthrough research on developing the material, it collaborated with Nature’s Fresh Pineapples for the supply of raw materials; CDO Handmade Paper, for paper sheet processing; and Ideatechs Packaging, Inc., for paper sheet conversion to food packaging applications.


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