Issue of May 5, 2019
     
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PH foods to join New York’s biggest specialty food event
by DTI release

After its successful participation in the Winter Fancy Food Show in San Francisco, the Philippines is gearing up for another showcase of its top export food products in the North American Region.

Organized by the Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-Citem), the Philippine participation will exhibit and test the marketability of the country’s range of specialty foods at the Summer Fancy Food Show at the Jacob Javits Center in New York City from June 23 to 25.

 “We are intent on bolstering the Philippines’ market presence and reach in U.S. specialty and gourmet food as we lead the country’s first participation in one of New York’s hottest food events,” said DTI-Citem Executive Director Pauline Suaco-Juan.

The Summer Fancy Food Show is the largest specialty food industry event in North America and the premier showcase for industry innovation. Organized by the Specialty Food Association (SFA), it is a marketplace devoted exclusively to specialty food products on display.

Specialty foods are defined as foods or beverages of the highest grade, style, or quality in their respective categories. Their specialty nature derives from a combination of some or all of the following qualities: uniqueness, origin, processing method, design, limited supply, unusual application or use, extraordinary packaging, or channel of distribution/sales.

Last year, the show featured over 2,400 exhibitors from 54 nations, exhibiting their products to over 34,000 attendees of the event. The show features retailers, restaurants, food service providers and producers from North America and beyond, including Whole Foods, Kroger, Formaggio Kitchen, Starbucks, Trader Joe’s, UNFI, and Southern Season.

Suaco-Juan said the food manufacturers and exporters that will represent the Philippines are compliant with U.S. international food safety and quality regulations and certification requirements like the USDA Organic and the U.S. Food and Drug Administration.

“For this year, DTI-Citem aims to generate at least $8 million worth of export sales,” Suaco-Juan said. 

“We hope to lead a successful exhibit in New York’s biggest specialty food show and learn more from the nuances and demands of food trade in North America.”

Suaco-Juan also invited food buyers and traders to join the upcoming IFEX Philippines, the country’s biggest export‐oriented food show, from May 24 to 26 at the World Trade Center Metro Manila.

IFEX Philippines 2019 will present “Nxtfood Asia” where it will showcase the next big thing in Asian food with the latest food innovations, trends, and best practices in the Asian food industry.

Philippine food has been identified as one of the hottest food trends in North America, according to forecast published in the Specialty Food Magazine by SFA last year, titled, “Trend Watch: Summer Fancy Food Show Trends.”

“While more Filipino cuisine is being added to menus in food service, more packaged products are using authentic ingredients and flavors. Mansi exhibited calamansi juice, made from a small round citrus fruit that’s ubiquitous in the Philippines, and CJC Pit Barbecue is selling its lechon sauce, a traditional sauce made from pork liver, vinegar, breadcrumbs, and spices,” the article stated.

As of August 2018, the United States is the Philippines’ second top export destination next to China and followed by Hong Kong, Japan and Singapore, according to the Philippine Statistics Authority.

In 2017, the Philippines’ total food and agricultural exports to the U.S. amounted to $1.2 billion, according to the office of the United States Trade Representative.

Leading categories are tropical oils ($555M), processed fruit and vegetables ($199M), tree nuts ($109 M), raw beet and cane sugar ($105M), and fruit and vegetable juices ($79M).

This participation under Food Philippines is led by DTI-Citem in coordination with the Philippine Trade and Investment Center in New York as part of the government’s unified effort to promote the Philippines as a source of quality food products in the global market.

DTI-Citem is committed to developing, nurturing, and promoting globally competitive small and medium enterprises, exporters, designers, and manufacturers by implementing an integrated approach to export marketing in partnership with other government and private entities.

 
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BUSINESS
NEDA says Cordillera should strengthen its agri industry

Firms bag $42 M export sales

AANZFTA eyes self-certification to facilitate trade of products

GDH sector launches Ma’I brand to boost int’l competitiveness

Gov’t urged to mull another fare hike

Recipients of free-range hens in Bontoc undergo training

Gov’t jobs top vacancies on Labor Day job fair

Cupping competition features budding Ifugao coffee industry

Hojap MPC grows to become leading maker in Asipuo

Sen Lacson pushes for people’s participation in budgeting

BOC exceeds April collection aim by 3%

New laws greet Filipino workforce on Labor Day

Public warned vs overcharging airport cabs using DOT logo


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