Issue of May 5, 2019
     
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Firms bag $42 M export sales
by DTI release

Twenty-four Philippine companies bagged more than $42 million of export sales and investment leads from over 300 foreign buyers in the country’s participation in the Malaysia International Halal Showcase (Mihas) held recently in Kuala Lumpur, Malaysia.

Led by the Department of Trade and Industry through the Center for International Trade Expositions and Missions (Citem) and the Export Marketing Bureau (EMB), 24 food and non-food companies showcased the Philippines’ top halal-certified products, as well as some of the country’s top tourism destinations, under a unified national pavilion.

The Zamboanga City Special Economic Zone generated a total of $30.15M worth of investment leads while halal products and services generated $11.93M of sales.

Among the best-selling products under the Halal Philippines’ pavilion were cassava chips, coconut water, virgin coconut oil, turmeric brew, and canned tuna. For non-food products, whitening soaps and perfumes sold the most.

We have been successful in our return to showcase our premier halal-certified products and make a statement that our country is ready to meet the demands of the growing global halal market,” said DTI-Citem Executive Director Pauline Suaco-Juan. 

“The Philippines is the most visited country pavilion in Mihas 2019 according to the organizers of Mihas and was even visited by King of Malaysia Sultan Abdullah Sultan Ahmad Shah.”

“Eleven out of 24 companies have participated in the event for the first time. This forms part of our mission to capacitate new Philippine companies for the export halal market,” added Suaco-Juan.

The 11 new companies were Aliments Makkhan Bistro and Café; Baker’s Field Enterprises; B&C Healthy Snack Foods, Inc.; Cassava Growers and Processors Association; EJT Food Products; Gee’s Agri Coco Products; General Nutrifoods Phils, Inc.; Herbio Agrinature Processing Center; Mira’s Turmeric Products; Permex Producer and Exporter Corp.; and RK Trading and Services.

Returning companies were Ahya Coco Organic Food Manufacturing Corp.; Alter Trade Corp.; Asian Halal Centre (ZamboEcoZone); Castillejos Agri-Farms, Inc.; Central Affirmative Co., Inc.; C&H Cosmetics Industry; Fruits of Life, Inc.; Greenlife Coconut Product Phils., Inc.; Magic Melt Foods, Inc.; MFP Home of Quality Products; Psalmstre Ent., Inc.; Stalder Laboratories, Inc.; and Wellness Care Int’l Corp.

Mihas is considered the world’s largest halal event. It offers networking and business opportunities for halal exhibitors and buyers. In 2017, it welcomed over 22,000 trade visitors from more than 70 countries and generated record sales beyond RM1 billion for 600 exhibitors.

The four-day event is hosted by the Ministry of International Trade and Industry and organized by the Malaysia External Trade Development Corporation in association with the Halal Industry Development Corporation and the Department of Islamic Development Malaysia.

In a press conference, DTI expressed its aim to increase the country’s exports of halal products by six to eight percent to around $605 million in 2019, as it intensifies promotion efforts to gain a share of the $3.2-trillion world halal market.

EMB Assistant Director Anthony Rivera said exports of halal products reached $560M in 2018 with 90 percent of these exports being food and non-alcoholic beverages. Other products exported are soap and detergents, pharmaceutical drugs, and cosmetics.

As of April, DTI estimates that the Philippines currently has more than a thousand halal-certified products.

Suaco-Juan likewise, invited food buyers and traders to join the upcoming IFEX Philippines, the country’s biggest export-oriented food show, where they will put up a Halal pavilion to showcase a curated selection of these products.

The participation under Halal Philippines is organized by the DTI through the Citem and EMB, in partnership with the Philippine Trade and Investment Centerin Kuala Lumpur, Department of Agriculture, Department of Tourism in Davao, and DTI regional offices 9 and 12.

Citem is the organizer of IFEX Philippines happening from May 24 to 26 at the World Trade Center Metro Manila. IFEX Philippines 2019 will present “NXTFOOD ASIA” where it will showcase the next big thing in Asian food with the latest food innovations, trends, and best practices in the Asian food industry.

 
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BUSINESS
NEDA says Cordillera should strengthen its agri industry

AANZFTA eyes self-certification to facilitate trade of products

GDH sector launches Ma’I brand to boost int’l competitiveness

PH foods to join New York’s biggest specialty food event

Gov’t urged to mull another fare hike

Recipients of free-range hens in Bontoc undergo training

Gov’t jobs top vacancies on Labor Day job fair

Cupping competition features budding Ifugao coffee industry

Hojap MPC grows to become leading maker in Asipuo

Sen Lacson pushes for people’s participation in budgeting

BOC exceeds April collection aim by 3%

New laws greet Filipino workforce on Labor Day

Public warned vs overcharging airport cabs using DOT logo


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