Issue of January 6, 2019

71th Courier Anniversary Issue
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Furniture makers eye local, high-end niche markets abroad
by Press release

Local furniture manufacturers aim to penetrate high-end niche markets overseas to boost export revenues, while tapping the strong domestic market.

"We will be looking into the developments of Russia and Qatar. Very recently, we have a mission to Qatar. But of course, Dubai will always be a market for villas and we are having some projects in Saudi (Arabia)," said Myrna Bituin, Philippine Exporters Confederation Inc. (Philexport) trustee for the furniture sector.

She hoped that exporters will “band together” to supply, particularly indoor and outdoor furniture, to these high-end markets abroad.

On home decors, Bituin said the Foreign Buyers Association of the Philippines is actively working with the local companies which can possibly supply the United States market.

In the industry roadmap, furniture manufacturers expect the U.S. market will continue to grow in the next five years.

“That's why our strategy is to niche,” she said. “We are (also) hopeful on Russia. It's very surprising, I was (also) shipping to Latvia.”

As they tap into high-end export markets, Bituin said some exporters are actively supplying a growing number of hotels in the country.

“Ten or 12 years ago, we, as an industry, joined in marketing to the local hotels and developments in the Philippines. We are quite successful in condominium (projects). And today, a lot of hotels are refurbishing. We are going to look into this,” she added.

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PWU Baguio
Technical Education & Skills Development Authority – CAR
University of Baguio

Baguio Central University
Baguio Country Club
Benguet Electric Cooperative Inc.
Bureau of Fisheries and Aquatic Resources – CAR
Congressman Ronald M. Cosalan
Department of Health – CAR
John Hay Management Corporation
National Grid Corporation of the Philippines
New Media Services
Pag–IBIG Fund
Pines City Colleges
Sangguniang Panlungsod

Assumption Medical Diagnostic Center
Baguio Center Mall
Baguio Water District
Choobi Choobi
Congressman Mark O. Go
Councilor Leandro B. Yangot Jr.
Curamed Pharmacy
Department of Environment and Natural Resources – CAR
Department of Public Works and Highways – CAR
Department of Science and Technology
Fabulo Beauty and Image Salon
Far East Pacific Commercial
Filipino–Japanese Foundation of Northern Luzon, Inc.
Ganza & Solibao Restaurants
Gen. Benjie B. Magalong
GMS Technology
Governor Crescencio C. Pacalso
Mayor Mauricio G. Domogan
Mayor Romeo K. Salda
Mother Earth Deli Basket
Nagomi Spa
Narda’s / Sunflower Ridge
Northern Luzon School for the Visually Impaired, Inc.
Our Lady of Mt. Carmel Montessori, Inc.
Philex Mining Corporation
Police Regional Office – CAR
Regional Development Council – CAR and National Economic and Development Authority – CAR
Regional Tripartate Wages and Productivity Board – CAR
SN Aboitiz
Tony Boy Tabora
Veterans Bank

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