Issue of October 7, 2018
Mt. Province

Panagbenga Flower Festival
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Tatak BSU’ grains ground
by Ofelia C. Empian

Benguet State University’s online commerce is gaining ground as it features various products from not only the university but from different local entrepreneurs in the Cordillera as well.

The online marketing platform, ‘Tatak BSU,’ is growing fast as part of the university’s income generating projects.

Jag Fernando, administrator of the university’s online store, said since the launch on January this year, the online commerce has gained P100,000 for the university’s coffers. The online store is being managed by the University Business Affairs Office. BSU is the first among all state universities and colleges to have come up with an online store.

Fernando, in a press conference in celebration of BSU’s 102nd foundation day, said their bestseller is the ube halaya and strawberry jam, in which the BSU marketing is widely known for as well locally.

“We receive orders online and then we pass those orders to the BSU marketing or other entrepreneurs whose products we featured in Tatak BSU,” she said.

With the tagline, “Globally sourced, locally produced quality products,” the Tatak BSU online store was conceptualized in 2016. Its main objective is to sell food products and services in the university through digital marketing.

“As part of the BSU Business Affairs Extension Services, the Tatak BSU online store has included products produced by entrepreneurs in the Cordillera and other adjacent regions, and look forward to partner with other state universities and colleges to market their products as well,” Tatak BSU’s profile read.

Upon clicking the website, customers will be led to neatly presented icons of choices for products to buy. Choices range from BSU products: tarts, jams, peanut butter to other local products like strawberry wine, gipas tea, coffee among others.

Fernando said BSU has partnered with local entrepreneurs for them to help promote their products as well. She said most of their customers buy in bulk and resell the items.

For inquiries and brand partnerships, email them at

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PWU Baguio
Technical Education & Skills Development Authority – CAR
University of Baguio

Baguio Central University
Baguio Country Club
Benguet Electric Cooperative Inc.
Bureau of Fisheries and Aquatic Resources – CAR
Congressman Ronald M. Cosalan
Department of Health – CAR
John Hay Management Corporation
National Grid Corporation of the Philippines
New Media Services
Pag–IBIG Fund
Pines City Colleges
Sangguniang Panlungsod

Assumption Medical Diagnostic Center
Baguio Center Mall
Baguio Water District
Choobi Choobi
Congressman Mark O. Go
Councilor Leandro B. Yangot Jr.
Curamed Pharmacy
Department of Environment and Natural Resources – CAR
Department of Public Works and Highways – CAR
Department of Science and Technology
Fabulo Beauty and Image Salon
Far East Pacific Commercial
Filipino–Japanese Foundation of Northern Luzon, Inc.
Ganza & Solibao Restaurants
Gen. Benjie B. Magalong
GMS Technology
Governor Crescencio C. Pacalso
Mayor Mauricio G. Domogan
Mayor Romeo K. Salda
Mother Earth Deli Basket
Nagomi Spa
Narda’s / Sunflower Ridge
Northern Luzon School for the Visually Impaired, Inc.
Our Lady of Mt. Carmel Montessori, Inc.
Philex Mining Corporation
Police Regional Office – CAR
Regional Development Council – CAR and National Economic and Development Authority – CAR
Regional Tripartate Wages and Productivity Board – CAR
SN Aboitiz
Tony Boy Tabora
Veterans Bank

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