Issue of October 7, 2018
     
NEWS
Benguet
Mt. Province
 
OPINION
 

2018
Panagbenga Flower Festival
 
Other Links:
Tatak BSU’ grains ground
by Ofelia C. Empian

Benguet State University’s online commerce is gaining ground as it features various products from not only the university but from different local entrepreneurs in the Cordillera as well.

The online marketing platform, ‘Tatak BSU,’ is growing fast as part of the university’s income generating projects.

Jag Fernando, administrator of the university’s online store, said since the launch on January this year, the online commerce has gained P100,000 for the university’s coffers. The online store is being managed by the University Business Affairs Office. BSU is the first among all state universities and colleges to have come up with an online store.

Fernando, in a press conference in celebration of BSU’s 102nd foundation day, said their bestseller is the ube halaya and strawberry jam, in which the BSU marketing is widely known for as well locally.

“We receive orders online and then we pass those orders to the BSU marketing or other entrepreneurs whose products we featured in Tatak BSU,” she said.

With the tagline, “Globally sourced, locally produced quality products,” the Tatak BSU online store was conceptualized in 2016. Its main objective is to sell food products and services in the university through digital marketing.

“As part of the BSU Business Affairs Extension Services, the Tatak BSU online store has included products produced by entrepreneurs in the Cordillera and other adjacent regions, and look forward to partner with other state universities and colleges to market their products as well,” Tatak BSU’s profile read.

Upon clicking the website www.tatakbsu.com, customers will be led to neatly presented icons of choices for products to buy. Choices range from BSU products: tarts, jams, peanut butter to other local products like strawberry wine, gipas tea, coffee among others.

Fernando said BSU has partnered with local entrepreneurs for them to help promote their products as well. She said most of their customers buy in bulk and resell the items.

For inquiries and brand partnerships, email them at tatakBSU@bsu.edu.ph.


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