Issue of December 3, 2017
     
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2017 NCRC highlights Filipino messaging
by PIA release

The National Communication Research Conference (NCRC) last Nov. 22 to 25 in Baguio highlighted the Filipino communicative experiences.

Organized by the Department of Communication Research of the College of Mass Communication of University of the Philippines-Diliman in 2012, the NCRC has been the platform for students, faculty members and professionals to present and discuss their research papers before a community of scholars.

NCRC 2017 Chairperson Professor Elena Pernia, UP Diliman College of Masscomm dean, outlined that the conference focused on researches of scholars of communication and media that define the Filipino communicative experience, particularly on studies that look into how communication and media shaped individuals and cultural realities.

Representative Mark Go, in his keynote message, expressed the city’s warmest greetings to the conference organizers and participants, saying bringing the conference here is a good choice since Baguio is a melting pot and itself is a communicative experience with its strong sense of community.

Go outlined the importance of communication  especially those coming out from the different news outlets including the social media as the media can easily influence society even if it is not part of the political system.

With the advent of technology, effects of media is more than ever felt that one news report or article can become viral in seconds because of social media, he stressed.

Go challenged the participants to use the conference as a venue to help educate the people in identifying misinformation and guide them where is the right outlet to look for accurate news and information that can bring positive effect to the life of people and communities.

The conference involved keynote sessions, plenary talks, parallel sessions, undergraduate and graduate papers’ competition and workshops, among others.


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